future-proof
future-proof
Bold ideas need commercial traction. That’s where we come in.
We help global brands in hospitality, lifestyle, and travel at the intersection of their current growth strategy and their future needs.
By layering our marketing expertise and deep industry knowledge over emerging trends, we shift your brand into something bigger. Braver. And more future-proofed.
ADVISORY WE OFFER
Hello, World!
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We provide foresight-led marketing and business advisory to help global brands bridge the gap between their current strategy and evolving market shifts. We build commercial blueprints and brand positioning that ensure your business doesn’t just respond to change, but leads it.
This includes brand architecture, go-to-market strategies, traditional marketing strategies and plans, and positioning for new market entries. We help you expand into new territories, develop products, increase spend, or redefine your customer experience. Essentially, if it involves a customer, it falls within this category.
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We decode the "weak signals" and cultural shifts defining the future of your industry. Using a proprietary synthesis of market data and consumer behaviours, we provide the strategic evidence required to de-risk high-stakes investments and capture critical first-mover advantage.
This includes custom trend briefs, opportunity mapping, and white-space analysis. We help you validate new concepts, pivot your brand to meet emerging values, or build five-year investment roadmaps. Simply put, we find the future before it finds you.
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We curate and broker authentic partnerships that connect brands with the right cultural capital. Moving beyond superficial collaborations, we create genuine alliances with longevity driving brand prestige, reaching premium networks, and unlocking entirely new revenue streams.
This involves cross-sector brokering and strategic cultural alignment. Whether seeking a food collab, tech integration, or chef partnership, we ensure the right fit to bridge the gap between shared audiences and lasting commercial success.
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We partner with the people at the heart of a brand’s reputation to tell their stories. From memoirs and non-fiction, to cookbooks, we help you find your voice and write your story.
This involves ghostwriting, brokering international publishing deals, and end-to-end cookbook management. We handle the development of your story and the complexity of the publishing world, ensuring your unique philosophy and life’s work are genuinely you.
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ItemWe deliver high-impact sessions designed to meet the specific objective that brought your team together. Whether the focus is decoding global market signals, navigating leadership shifts, or deconstructing marketing strategy, we align with your overarching goals to ensure every message resonates. From pharmaceutical marketing summits and International Women’s Day events to global entrepreneurship forums, we maintain deep audience engagement while delivering clear, actionable applications.
Our sessions are entirely bespoke, ranging from analytical deep-dives into future trends to personal reflections on resilience and leading with intention. Whether delivering a keynote or a board-level briefing, we combine strategic command with a media-honed ability to simplify complexity. We provide the presence and foresight that turns uncertainty into a distinct strategic advantage. description
BRANDS WE HAVE PARTNERED WITH
ABOUT LAUREN ZONFRILLO
Lauren Zonfrillo is a strategist and board-level advisor who operates at the high-stakes intersection of brand strategy and commercial performance. As the founder of The Zonfrillo Group and a regular panelist on the award-winning TV show Gruen since 2014, she has spent two decades deconstructing complex market shifts to ensure bold ideas achieve the commercial traction they deserve.
Based between Sydney and London, Lauren now leads a global consultancy dedicated to the next era of hospitality, lifestyle, and travel. From advising disruptive startups to curating international dining precincts, her focus remains constant: providing the foresight required to move brands through their own defining moments to become something bigger, braver, and fundamentally future-proofed.
Get in Touch
If you want to know more, or are enquiring about something in particular, drop us a line and we’ll respond ASAP.